Music streaming giant Spotify has rolled out a new feature allowing users to design and customize their own playlist cover art, further enhancing the personalized experience on its app. The feature, currently in beta, is available to both free and premium users in 65 markets on iOS and Android devices.

With this update, users can upload a photo or start from a blank canvas, and then experiment with various elements such as text styles, colors, effects, and stickers to create unique cover art for their playlists. Although users can only save one custom cover art per playlist, they can save multiple designs before creating a new one.

This move showcases Spotify's ongoing efforts to provide users with more ways to personalize their experience, as the company continues to compete with rivals like Apple Music and YouTube Music. The launch of customizable playlist cover art follows Spotify's recent announcement of testing music videos for premium users in 85 additional markets, a feature that will enable the platform to better compete with YouTube.