Sony Unveils New Bravia Lineup, Including 'King of TV' Successor

Alexis Rowe

Alexis Rowe

April 02, 2025 · 4 min read
Sony Unveils New Bravia Lineup, Including 'King of TV' Successor

Sony has announced a significant update to its Bravia TV lineup, including a new flagship QD-OLED TV, the Bravia 8 II, which is being touted as the successor to the highly acclaimed A95L, dubbed the "King of TV" at last year's Value Electronics TV Shootout.

The Bravia 8 II boasts 125 percent the peak brightness of the A95L and 150 percent of last year's Bravia 8, which will remain on sale as an OLED-but-not-QD option. Sony claims that the new model has the "most faithful reproduction of the professional monitor look of any TV in the industry," with a design similar to the A95L. Interestingly, Sony promises that the Bravia 8 II will be cheaper than its predecessor, although pricing information won't be shared until later in the spring.

At a recent demonstration session at its Tokyo headquarters, Sony put the Bravia 8 II up against the A95L, Samsung's S95D, and LG's G4, as well as its own BVM-HX3110 reference monitor, which is used in movie sets and studios for HDR color grading. The BVM-HX3110, which costs nearly $40,000 and has 4,000 nits peak brightness, served as a benchmark for the Bravia 8 II's performance. While the new TV didn't quite match the reference monitor's surreal look, it did outperform Samsung and LG's offerings in filmmaker mode, which is designed to deliver the most accurate color possible.

In addition to the Bravia 8 II, Sony is also updating several other products in its home theater range. The Bravia 5, which replaces the X90L, brings Mini LED backlighting to the midrange and features up to six times more dimming zones than its predecessor. The Bravia 5 will be available in sizes from 55 to 98 inches, with the larger sizes exceeding any OLED TV Sony sells. In a demonstration, the Bravia 5 showed improved control over backlighting and blooming compared to the X90L and Samsung's QN85D "QLED" set.

Sony is also introducing a new entry-level TV for the US, the Bravia 2 II, which is a standard LED TV available in sizes from 43 to 77 inches. Although it's an entry-level product, it features similar image processing and software integration to the rest of Sony's Bravia range. For projector enthusiasts, Sony is adding the new Bravia Projector 7 to its range, which reaches 2,200 nits in brightness and supports 4K 120Hz. The Projector 7 replaces the well-reviewed VPL-XW5000ES and is expected to be a strong option for home theater setups.

Finally, Sony is introducing new audio options to integrate with its Bravia TVs, including the Bravia Theater Bar 6 soundbar, the Bravia Theater System 6 5.1 setup-in-a-box, and the Bravia Theater Rear 8 wireless rear speakers. All of these products can be paired to Bravia TVs and controlled with the Bravia Connect mobile app. Pricing details for the new Bravia products will be announced later this spring.

With its updated Bravia lineup, Sony is clearly aiming to deliver an authentic cinema experience in the living room. While the Bravia 8 II may not quite match the performance of its reference monitor, it's likely to be a strong contender in the high-end TV market. The Bravia 5 and Bravia 2 II, meanwhile, offer more affordable options for consumers looking for a premium TV experience.

As the TV market continues to evolve, Sony's focus on delivering accurate color reproduction and authentic cinema experiences is likely to resonate with consumers. With its new Bravia lineup, Sony is poised to remain a major player in the TV market, offering a range of options to suit different budgets and preferences.

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