Sony has announced a significant price cut for its PlayStation VR 2 headset, dropping the price to $399.99, a 27% reduction from its original launch price of $549. The move comes nearly a year after reports emerged that the company was struggling to shift unsold inventory of the VR2 headset.

The price cut, which will also apply to European markets (€449.99), the UK (£399.99), Japan (¥66,980), and other regions, is seen as an effort to boost adoption of the PS5 accessory. Despite its impressive specs and features, the PS VR2 has failed to gain significant traction, partly due to its high price point and limited content offerings.

In March 2023, a Bloomberg report revealed that Sony had paused PSVR 2 production to clear excess inventory, indicating that the headset was not selling as well as expected. The company's decision to slash the price now suggests that the issue persists, and Sony is looking to revitalize interest in the product.

The new price point could make the PS VR2 more attractive to consumers, especially considering that the headset can also be used on PCs with Sony's $60 adapter. Additionally, rumors suggest that Sony is working on Apple Vision Pro support for its PSVR 2 controllers, which could further expand the headset's appeal.

The lack of content has been a significant hurdle for the PS VR2, but Sony's price cut may encourage developers to create more experiences for the platform. With the VR market expected to grow in the coming years, Sony's move could help the company regain ground in the virtual reality space.

The price cut is set to take effect in March, and it remains to be seen how this will impact PS VR2 sales. However, with the PS5 itself priced lower than the original PS VR2 launch price, the reduced price point could make the headset a more compelling accessory for PlayStation enthusiasts.

In the broader context, Sony's move highlights the challenges faced by VR manufacturers in driving adoption and creating a sustainable market. As the VR industry continues to evolve, companies will need to balance pricing, content, and innovation to attract and retain users.