Social Network X is seizing the opportunity to fill the void left by the removal of ByteDance apps like TikTok and Lemon8 from US app stores, by launching a dedicated vertical video feed for its users in the country. The new feature, announced on Sunday, adds a video tab to the app's bottom bar, allowing users to quickly access video content on the platform.

This move is not entirely new for Social Network X, as users could already scroll through short videos by tapping on a video on the timeline and scrolling up. However, this dedicated tab provides a more streamlined and immersive experience for video enthusiasts. The company has been focusing on enhancing video experiences, having launched a standalone TV app last year to showcase videos from various organizations and creators.

The introduction of this feature is timely, given the current uncertainty surrounding ByteDance apps in the US. With TikTok facing troubles in the country, other social networks are capitalizing on the opportunity to attract users. For instance, Meta has announced a video editing app called Edits, which competes directly with ByteDance's CapCut. Meanwhile, Social Network X's rival, Bluesky, has launched a custom feed for vertical videos.

Notably, an app reverse engineer had previously previewed a media tab for videos, but this is the first time Social Network X has made an official announcement. The company's decision to launch this feature now suggests that it is eager to capitalize on the void left by TikTok's absence in the US app stores.

The implications of this move are significant, as it could potentially attract a large user base from TikTok and other ByteDance apps. Social Network X's focus on video experiences and its willingness to adapt to changing market conditions could help it gain a competitive edge in the social media landscape.

As the social media landscape continues to evolve, it will be interesting to see how Social Network X's dedicated video feed fares in the US market. Will it be able to attract and retain users, or will other platforms emerge as stronger contenders? Only time will tell, but one thing is certain – the battle for video supremacy in the US has just intensified.