Snapchat has taken a significant leap forward in its augmented reality (AR) capabilities with the rollout of AI-powered video lenses for its Platinum subscribers. The new feature, dubbed "AI Video Lenses," allows users to incorporate animated animals or flowers into their snaps, further blurring the lines between reality and fantasy.

The initial launch includes three distinct lenses: a fox lens that can have a fox snuggle on your shoulder, a raccoon lens that brings raccoons scampering over your head, and a flower lens that generates a mesmerizing floral display in front of you. These lenses are powered by Snapchat's in-house built generative video model, which leverages cutting-edge AI tools to create immersive experiences.

Snapchat has a history of being an early adopter of advanced AR, machine learning (ML), and AI technologies, and this latest development is a testament to the company's commitment to innovation. By bringing these tools directly to its community, Snapchat is empowering users to push the boundaries of creativity and self-expression.

Notably, this is not Snapchat's first foray into AI-powered features. Last year, the company showcased an on-device AI model capable of transforming a user's background and clothes in real-time. The introduction of AI Video Lenses marks a significant expansion of Snapchat's AR capabilities, and the company has promised to add new AI-powered lenses every week.

The implications of this technology are far-reaching, with potential applications in fields such as entertainment, education, and advertising. As AI-generated content becomes increasingly sophisticated, it will be interesting to see how Snapchat's community responds to these new creative tools and what innovative use cases emerge.

For now, Platinum subscribers can get their hands on these AI Video Lenses and start experimenting with the possibilities. As Snapchat continues to push the boundaries of what is possible with AR and AI, it will be exciting to see how this technology evolves and shapes the future of social media and beyond.