At CES 2025, Shure announced the latest addition to its popular MV7 line of podcasting microphones: the MV7i. This new "smart" microphone boasts advanced features that cater to the needs of podcasters, including the ability to connect a second microphone directly to the device.

The MV7i's key innovation is its XLR port, which supports phantom power and allows users to plug in a second microphone. This feature enables podcasters to capture in-person conversations with ease, a capability that was largely abandoned during the pandemic. Through the Motiv Mix desktop app, producers can control levels for both channels simultaneously, making it easier to manage multiple audio sources.

Shure is positioning the MV7i as a microphone for beginners, emphasizing its ease of use and space-saving design. According to Eduardo Valdes, "Creators no longer need a separate interface. The MV7i puts it all in one convenient and space-saving package, designed for users regardless of their level of audio knowledge." The Motiv Mix app provides a range of handy features, including auto leveling, denoising, a pop stopper, and adjustable reverb, making it easier for podcasters to achieve high-quality audio.

The MV7i is now available for purchase at $349, a competitive price point for a microphone with such advanced features. This release marks a significant expansion of Shure's podcasting offerings, which began with the original MV7 in 2022. The updated MV7+ was released last April, featuring USB-C connectivity and other enhancements.

The implications of the MV7i's release are significant for the podcasting industry. With its advanced features and user-friendly design, the MV7i has the potential to democratize high-quality audio production, making it more accessible to creators of all levels. As Shure continues to innovate and push the boundaries of audio technology, it will be interesting to see how the podcasting landscape evolves in response.

In conclusion, the Shure MV7i represents a major step forward in podcasting microphone technology. Its unique features, combined with its competitive pricing and user-friendly design, make it an attractive option for podcasters looking to elevate their audio game. As the podcasting industry continues to grow and evolve, innovations like the MV7i will play a crucial role in shaping its future.