Samsung Boosts Robotics Ambitions with $181 Million Stake in Rainbow Robotics

Starfolk

Starfolk

December 31, 2024 · 3 min read
Samsung Boosts Robotics Ambitions with $181 Million Stake in Rainbow Robotics

Samsung Electronics has made a significant move to bolster its robotics department, increasing its stake in South Korean robotics maker Rainbow Robotics from 14.7% to 35% for KRW 267 billion (approximately $181 million). This acquisition marks a significant step forward for the electronics giant in its pursuit of developing humanoid robots that can perform tasks autonomously.

The deal, expected to be completed in February 2025, will see Rainbow Robotics integrated as a Samsung subsidiary. This integration will enable the company to leverage Samsung's vast resources and global reach to expand into overseas markets. Rainbow Robotics, founded in 2011 by researchers at the Korea Advanced Institute of Science & Technology (KAIST) Center, has developed dual-arm mobile manipulators and autonomous mobile robots for applications in manufacturing and logistics.

Samsung's increased stake in Rainbow Robotics is a strategic move to accelerate the development of humanoid robots. The company has announced plans to establish a Future Robotics Office, which will report directly to the CEO and be led by Dr. Jun-ho Oh, the founding member of Rainbow Robotics. Dr. Oh will serve as an advisor and lead the new effort, bringing his expertise in robotics to Samsung's humanoid robot development.

The robotics landscape is becoming increasingly competitive, with tech giants like Microsoft, OpenAI, and Tesla also working on developing humanoid robots. Microsoft and OpenAI are planning to utilize their technology to create a humanoid robot, while Tesla showcased its own take on robots, Optimus, earlier this year. Nvidia is also set to release a new line of compact computers for humanoid robots, called Jetson Thor, next year.

Samsung's move into robotics is part of its broader strategy to focus on key future initiatives, including AI, 5G, and automotive electronics. The company's 2022 announcement highlighting robotics as a key area of focus suggests that potential acquisitions in these fields may be on the horizon. With its increased stake in Rainbow Robotics, Samsung is well-positioned to become a major player in the humanoid robot market.

The deal also highlights Samsung's commitment to expanding its presence in the robotics industry, both domestically and internationally. By leveraging Rainbow Robotics' expertise and Samsung's global reach, the company is poised to make significant strides in the development of humanoid robots. As the robotics landscape continues to evolve, Samsung's move is likely to have far-reaching implications for the industry as a whole.

In conclusion, Samsung's increased stake in Rainbow Robotics marks a significant milestone in the company's pursuit of developing humanoid robots. With its expanded presence in the robotics industry, Samsung is well-positioned to become a major player in the market and drive innovation in this rapidly evolving field.

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