SafelyYou, a health tech startup founded by George Netscher, has secured a $43 million Series C funding round to expand its AI-powered fall detection platform for senior living communities. The funding, led by Touring Capital and participated by several prominent investors, brings the company's total raised to over $100 million.

The platform, which combines cameras and AI-powered sensors, detects when a person might be falling and triggers alerts to on-call staff, enabling them to provide timely assistance. Additionally, SafelyYou's remote clinical team documents each fall, analyzes the root cause, and provides recommendations to customers to reduce future fall risks.

The inspiration behind SafelyYou's mission to ensure high-quality care for seniors stems from Netscher's personal experience. He watched his grandmother and aunt, both with Alzheimer's, struggle to avoid falls, and worried that his mother might also develop the disease. This led him to develop the technology as part of his doctoral research in 2015.

According to the Centers for Disease Control and Prevention (CDC), falls are the leading cause of injury for adults aged 65 and up, with approximately 10% of these falls requiring medical attention. However, many fall victims do not receive the necessary treatment. SafelyYou's platform aims to address this issue by providing a reliable and efficient fall detection system.

SafelyYou's technology stands out from other fall detection products on the market, which often rely on wearables or require a certain amount of time to pass before detecting a fall. In contrast, SafelyYou's system is ambient and does not require any input from residents or caregivers, making it less susceptible to false alarms.

The company faced a significant challenge during the COVID-19 pandemic, when assisted living facilities were quarantined, and SafelyYou nearly shut down. However, the startup persevered and has since grown to serve nearly 1,000 senior living communities.

The new funding will be used to expand SafelyYou's roughly 100-person team, based in San Francisco, and further develop its platform. With its innovative technology and growing customer base, SafelyYou is well-positioned to make a significant impact in the senior care industry.

As the global population ages, the need for effective fall detection and prevention solutions will only continue to grow. SafelyYou's AI-powered platform is poised to play a critical role in addressing this pressing issue, and its latest funding round is a significant step towards achieving that goal.