Jamie Siminoff, the founder of Ring, has made a surprise return to Amazon, just two years after his initial departure from the company. According to a report by Bloomberg, Siminoff has rejoined Amazon as a vice president, and will be heading up the Ring, Blink, Amazon Key, and Sidewalk teams.

Siminoff's return comes as a surprise, given his high-profile departure from Amazon in 2023. At the time, he went on to become the CEO of commercial smart home company Latch, which he later rebranded to Door.com. However, it appears that Siminoff has now returned to his roots, taking on a key leadership role at Amazon.

In an Amazon Q&A, Siminoff praised the work of his predecessor, Liz Hamren, who had taken over following his initial departure. He noted that Hamren and the team had "done an awesome job driving the business, delivering strong results, and bringing a lot of delightful experiences to neighbors." Siminoff also expressed his excitement about the "AI transformation happening right now," which he believes is a "once-in-a-generation opportunity."

Siminoff's return to Amazon is likely to have significant implications for the company's smart home strategy. In the Q&A, he hinted at plans to create more integrated experiences across Amazon's devices, stating that he and Panos Panay, Amazon's SVP of devices and services, had talked "a lot" about "experiences we can create with devices that are awesome on their own, but even better together." This could suggest a renewed focus on Amazon's smart home ecosystem, with Siminoff at the helm.

The news of Siminoff's return also raises questions about the future of Door.com, the company he helped rebrand from Latch. According to reports, Siminoff was set to move into an advisory role at Door.com in 2025, but it is unclear how his return to Amazon will affect his involvement with the company.

Overall, Siminoff's return to Amazon is a significant development in the world of smart home technology. As the founder of Ring, Siminoff has a deep understanding of the market and a proven track record of innovation. His return to Amazon could signal a new era of growth and innovation for the company's smart home division.

As the smart home market continues to evolve, Siminoff's return to Amazon is likely to have far-reaching implications for the industry as a whole. With his expertise and leadership, Amazon is well-positioned to continue its dominance in the smart home space, and to drive innovation and growth in the years to come.