Reddit Bans Researchers Who Used AI Bots to Manipulate Commenters

Elliot Kim

Elliot Kim

April 29, 2025 · 3 min read
Reddit Bans Researchers Who Used AI Bots to Manipulate Commenters

Reddit has banned a group of researchers from the University of Zurich who used artificial intelligence (AI) bots to manipulate commenters on the platform. The researchers, who were investigating the persuasiveness of large language models (LLMs) in natural online environments, created bots that pretended to be a trauma counselor, a "Black man opposed to Black Lives Matter," and a sexual assault survivor, among others.

The bots left 1,783 comments and amassed over 10,000 comment karma before being exposed. Reddit's Chief Legal Officer, Ben Lee, condemned the experiment as "improper and highly unethical" and "deeply wrong on both a moral and legal level." The company is considering legal action against the researchers.

The researchers' paper, which has not been peer-reviewed, claims to show that the bots were able to manipulate commenters by examining their posting history and generating convincing responses. However, the experiment has been widely criticized for its methodology and potential consequences. Many have pointed out that the bots' ability to psychologically profile and manipulate users is not surprising, given their design.

The researchers argue that their experiment highlights the need for online platforms to develop robust detection mechanisms and content verification protocols to prevent the spread of AI-generated manipulation. However, critics have noted the irony of the researchers' claims, given that their own experiment involved manipulating users without their consent.

The University of Zurich has launched an investigation into the experiment's methods and has announced that it will not publish the results. Meanwhile, Reddit has banned the researchers from the platform, citing their violation of the site's rules and terms of service.

The incident raises important questions about the ethics of AI research and the potential consequences of deploying manipulative AI bots in online environments. As AI technology continues to evolve, it is essential that researchers, policymakers, and tech companies work together to develop guidelines and regulations that protect users from manipulation and ensure the responsible development of AI.

In the meantime, the incident serves as a warning to online platforms and users alike: the line between persuasion and manipulation is thin, and the consequences of crossing it can be severe.

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