Perplexity's AI Search Engine Sees Rapid Growth

Jordan Vega

Jordan Vega

October 24, 2024 · 2 min read
Perplexity's AI Search Engine Sees Rapid Growth

Perplexity, the AI-powered search engine, is experiencing rapid growth, with its query volume reaching 400 million per month, up from 250 million in July. The startup's CEO, Aravind Srinivas, announced that the platform is now processing 100 million queries weekly.

The surge in popularity comes as Perplexity prepares to launch ecommerce features, including one-click purchases for its Pro subscribers. The company is also reportedly in talks with major brands like Nike and Marriott to introduce a new ad model, which could significantly boost its revenue.

However, Perplexity's success is not without its challenges. The company is facing legal battles with several publishers, including News Corp's Dow Jones and the NY Post, who accuse it of "content kleptocracy." The New York Times has also sent Perplexity a cease and desist letter, citing concerns over content replication.

Despite these legal hurdles, Perplexity is said to be in talks to raise $500 million in funding at a valuation of $8 billion. This significant investment could further fuel the company's growth and expansion plans.

Perplexity's rapid rise and innovative approach to search and ecommerce are making waves in the tech and startup communities. As the company continues to navigate its legal challenges, it will be interesting to see how it evolves and adapts to the changing landscape of online search and commerce.

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