AI search engine Perplexity has launched a new ad campaign that takes a subtle jab at Google's recent AI failures. The ad, featuring Squid Game star Lee Jung-jae, showcases Perplexity's AI assistant as a reliable solution for users seeking accurate answers.

The ad's central premise revolves around Lee's character, who finds himself trapped in a room and must answer a series of questions to escape. One question, in particular, targets Google's infamous "glue on pizza" AI gaffe, where Google's AI tool suggested mixing Elmer's glue with pizza sauce to make cheese stick to a pizza. Perplexity's AI assistant, on the other hand, provides a correct and humorous response, advising against the use of glue and recommending fresh, low-moisture mozzarella instead.

The ad's timing is noteworthy, as Google recently announced plans to expand its AI Overviews feature, despite criticism from users who have found issues with the feature's accuracy. Meanwhile, Perplexity has been positioning itself as an "answer engine" that prioritizes accuracy and relevance. However, Perplexity has also faced accusations of plagiarizing content, which could potentially undermine its credibility in the AI search engine market.

The Perplexity ad's lighthearted tone and clever use of a popular celebrity endorsement may help the company gain traction in a market dominated by Google. However, it remains to be seen whether Perplexity's AI assistant can deliver on its promise of accuracy and reliability in the long run. As the AI search engine landscape continues to evolve, companies like Perplexity and Google will need to prioritize innovation and transparency to maintain user trust.

The growing competition in the AI search engine market has significant implications for the tech industry as a whole. As AI technology becomes increasingly integrated into our daily lives, the importance of accuracy and accountability will only continue to grow. It will be interesting to see how companies like Perplexity and Google respond to these challenges and adapt to the changing landscape of AI search.

In conclusion, Perplexity's new ad campaign is a clever and timely move that highlights the company's focus on accuracy and reliability. While the ad's lighthearted tone may not necessarily address the more pressing issues surrounding AI search engines, it marks an important step in the ongoing conversation about the role of AI in our daily lives.