Perplexity, an AI-powered search engine, has announced a partnership with Tripadvisor to enrich its hotel search results with user-generated content. This integration will provide users with a more comprehensive and trustworthy source of information when searching for hotels, including images, highlights, and ratings from real people who have stayed at the hotels.

The partnership marks a significant enhancement to Perplexity's hotel search feature, which previously displayed a numbered list of hotels with their address, user rating, and features, alongside images gathered from each hotel's website. With the Tripadvisor integration, users will now see a neatly organized list of hotels, accompanied by summaries of why Perplexity chose them, based on information sourced from Tripadvisor. For example, a search for "hotels in Madrid for a business trip" might yield a result for Hotel Regina, with a summary highlighting its central location, exceptional service, and rich breakfast offering, along with its ratings and images from Tripadvisor.

According to Perplexity co-founder Johnny Ho, the integration with Tripadvisor provides an "up-to-date trustworthy source of information" that Perplexity syncs regularly. The AI search engine will index and retrieve the right results depending on the user intent of the query, ensuring that users receive the most relevant and accurate information. Perplexity plans to expand the Tripadvisor integration to include information about restaurants and experiences in the future.

This development comes on the heels of ChatGPT's recent rollout of its AI search engine, which displays results from the web for certain queries. Perplexity's Tripadvisor integration is currently available on its web platform, with a mobile app rollout expected soon. The move is part of Perplexity's goal to provide accurate and trustworthy information to its users, having previously added data from Yelp last year.

The partnership highlights the growing importance of user-generated content in the travel industry, as consumers increasingly rely on reviews and ratings from fellow travelers to inform their booking decisions. By leveraging Tripadvisor's vast repository of user-generated content, Perplexity is poised to become a go-to destination for travelers seeking reliable and comprehensive information about hotels and travel experiences.

As the AI search engine landscape continues to evolve, Perplexity's integration with Tripadvisor demonstrates its commitment to providing users with the most accurate and informative results possible. With its focus on user-generated content and trustworthy sources of information, Perplexity is well-positioned to establish itself as a leader in the AI search engine space.