Oversubscribed Ventures Co-Founders Share Unconventional Approach

Max Carter

Max Carter

October 28, 2024 · 2 min read
Oversubscribed Ventures Co-Founders Share Unconventional Approach

In a refreshing display of authenticity, Sara Foster, co-founder of Oversubscribed Ventures, confessed on stage at TechCrunch Disrupt 2024 that she doesn't even have ChatGPT on her phone. This unexpected admission from a venture capitalist highlights the unique approach of the Foster sisters, who prioritize their creative backgrounds over traditional tech industry norms.

Sara and her sister Erin, a TV writer and creator of the popular Netflix show "Nobody Wants This," bring their artistic perspectives to the world of venture capital. They co-founded Oversubscribed Ventures, which focuses on consumer tech companies, including startups like boxed wine brands and the NFT marketplace OpenSea.

The sisters' reluctance to invest in AI stems from their personal experiences and concerns about the technology's impact on creators. Erin, who was involved in a writers' strike last year, joked about using ChatGPT in the writers' room but emphasized that it can't replace human creativity.

Despite their reservations about AI, the Foster sisters are committed to investing in startups that resonate with their creative vision. They believe their value lies in their ecosystem, which includes their clothing brand Favorite Daughter, podcast, and TV show. This unconventional approach has proven successful, and their portfolio companies can benefit from their unique blend of creative expertise and business acumen.

The Foster sisters' authenticity and willingness to challenge traditional norms are a breath of fresh air in the tech industry. As they continue to make their mark on the venture capital landscape, their approach is likely to inspire other creatives to bring their perspectives to the world of startup investing.

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