Omni, a San Francisco-based business intelligence (BI) platform, has raised $69 million in Series B funding to further simplify how organizations work with their data. The round, led by ICONIQ Growth, brings the company's total raised to $97 million at a $650 million valuation.

The funding comes as Omni's customer base has grown to over 200 companies, including Perplexity, BuzzFeed, Writer, and Incident.io, with annual recurring revenue reaching nearly $10 million. According to CEO Colin Zima, the company expects to triple its revenue this year.

Zima, who previously led the Search quality team at Google and was the chief analytics officer at Looker, co-founded Omni to address the gap between modern scalability and legacy reliability in business intelligence processes. "With cloud data warehouses like Snowflake and BigQuery, legacy reliability is merging with modern scalability," Zima said. "Yet tens of thousands of businesses remain tied to outdated BI processes. Modern organizations demand the agility of self-service analytics without compromising centralized control."

Omni's platform is designed to provide users with a scalable, self-service analytics experience, allowing them to run ad-hoc data analyses, build charts and reports, and create visualizations with components such as hyperlinks, text, and images. The platform also offers a compatibility layer for Excel spreadsheets and formulas, as well as the ability to take raw SQL and automatically parse and restructure it into "modeled concepts" that become accessible in Omni's interface.

In addition to its core features, Omni's products, such as dashboards, can be integrated into other applications, providing a seamless experience for users. "We built Omni to embrace the diversity of things you need to do with BI," Zima said. "It's simple enough for anyone to get started quickly with exploration and dashboards, but flexible enough to handle deep customization and sophisticated data models as your needs evolve."

The new funding will enable Omni to accelerate its growth, particularly in the areas of embedded analytics and spreadsheet functionality. The company plans to "double down" on hiring across its product and go-to-market teams, with expectations to increase its employee count from 85 to 150 by the end of the year.

Zima emphasized the importance of intentional growth, citing the risks of burning through hundreds of millions of dollars in pursuit of rapid expansion. "Our growth has been efficient and intentional, allowing us to focus on R&D," he said. "We want to be well-funded and control our own destiny, so we can stay focused on the product without worrying about runway."

With its latest funding round, Omni is well-positioned to continue simplifying business intelligence for modern organizations, providing a scalable, self-service analytics experience that meets the evolving needs of its customers.