Numia, an Argentina-based startup, has raised $3.5 million in seed funding to revolutionize customer service in Latin America. The company's innovative technology helps large enterprises and banks integrate their customer service channels into one platform, using artificial intelligence (AI) to provide personalized customer journeys.

In contrast to the common practice in the U.S., many companies in Latin America have traditionally kept customer data from physical locations separate from their digital counterparts. Numia aims to change this by offering a vendor-agnostic platform that can connect to various systems, including bank kiosks, tablets, and software like Salesforce and Genesys. This integration enables companies to manage customer interactions more efficiently, connecting customers to human representatives when necessary and automating tasks through AI agents.

Founded in 2014, Numia initially focused on queue management software for physical offices. However, after realizing that customers weren't connecting offline and online data, the company pivoted to its current strategy in 2020. Today, Numia has over 350 customers across 10 Latin American countries, including prominent enterprises like Santander Bank, HSBC, and Allianz.

Numia's co-founder and CEO, Gustavo Lauria, emphasized the importance of integrating offline and online customer data. "There was a lot to do in the offline, and the offline was, and still is, a very overlooked area," Lauria said. "We give sort of superpower to the CRM, because we had the CRM reach further in a way. So we had them reach further in the offline, and we had them connect also in the online."

The company's profitable track record, with projected annual recurring revenue (ARR) of $4.7 million to $5 million, demonstrates the demand for its innovative solution. Numia plans to double its ARR in the next two years, and the seed funding will be instrumental in achieving this goal.

The $3.5 million seed round, led by Cometa with participation from MatterScale Ventures and London-based Boost Capital Partners, marks Numia's first venture financing in its 10-year history. Lauria explained that the decision to raise outside capital was driven by the need to expand the company's customer base and get closer to potential customers, many of whom are limited partners in the venture funds Numia approached.

Numia plans to allocate 70% of the capital toward marketing, sales, and hiring, with the remaining 30% dedicated to improving and building out its technology. The company aims to continue expanding its capabilities to offer customers more integration options and enhance its AI technology to create further efficiencies in the customer journey.

Lauria highlighted the benefits of providing personalized customer journeys, stating, "Companies sell more by providing more personalized customer journeys. It's not just how I make you more; I help you be more efficient. I make you sell more by personalizing more of the journey."

As Numia continues to grow and innovate, its impact on the customer service landscape in Latin America is likely to be significant. With its unique approach to integrating offline and online channels, the company is poised to revolutionize the way enterprises interact with their customers.