Neverless, a new crypto startup founded by three former executives at Revolut, is on a mission to make crypto trading more accessible and user-friendly, particularly for small-cap tokens and meme coins. The startup's app allows users to buy over 400 crypto tokens using Apple Pay or Google Pay, with a focus on providing competitive fees and no hidden charges.

The founders, Phuc To, Mikael Peydayesh, and Arthur Johanet, all former executives at Revolut, recognized the need to improve the onboarding experience for new users in the crypto space. While crypto exchanges have simplified the process over the years, the trio believed it could still be improved, leading them to create Neverless.

One of the key challenges in buying small-cap tokens is finding a crypto exchange that lists them. Alternatively, users can swap tokens on a decentralized exchange, but this can be complicated for those unfamiliar with decentralized applications (dApps). Neverless aims to simplify this process by seamlessly routing trades to the right trading platform to get users the best prices.

Another issue with crypto trading products is the fees involved. Big exchanges often charge higher fees for instant buys and sells, taking advantage of their clout. Neverless, on the other hand, doesn't charge fees for buying and selling cryptos using bank transfers, blockchain transfers, Apple Pay, and Google Pay. For transactions above $1,000 with Apple Pay or Google Pay, the startup charges a 1% fee.

So, how does Neverless make money? On certain cryptocurrencies, such as BTC, ETH, DOGE, SOL, XRP, and AVAX, the startup generates interest that is passed on to users. Additionally, Neverless offers automated trading strategies revolving around high-frequency arbitrage and market-making, taking a share of the returns generated from these yield-generating products.

Neverless has secured a MiFID license, making it a regulated financial firm in Europe. The company will need to comply with the Markets in Crypto-Assets (MiCA) regulation when it comes into force in the coming weeks.

Earlier this year, Neverless raised $6.7 million in a seed round led by Lakestar and Connect Ventures, with additional investments from Nordstar, Chad West, Dan Westgarth, Eamon Jubbawy, Xiao-Xiao, and David Chreng. With its user-friendly app and competitive fees, Neverless is well-positioned to make a significant impact in the crypto trading space.

The startup's focus on small-cap tokens and meme coins could also lead to increased adoption and liquidity in these markets. As the crypto space continues to evolve, Neverless's innovative approach to trading could be a game-changer for users looking for a more accessible and affordable way to invest in cryptocurrencies.

With its strong team and innovative approach, Neverless is definitely a startup to watch in the crypto space. As the company continues to grow and expand its offerings, it will be interesting to see how it impacts the broader crypto market.