Netflix is set to introduce a TikTok-like feed on its mobile app, allowing users to discover new content with a swipe. The streaming giant announced that it will begin testing the feature in the coming weeks, which will display vertical video clips of its shows and movies.

The new feature is designed to make it easier for users to find something new to watch. According to Chief Product Officer Eunice Kim, "swiping through a vertical feed on social media apps is an easy way to browse video content," and Netflix wants to bring that same experience to its platform. The clips will be accompanied by controls in the bottom-right corner of the screen, similar to TikTok, allowing users to watch the show or movie immediately, add it to their watchlist, or share it with friends.

This is not Netflix's first experiment with a TikTok-style feed. In 2021, the company launched a comedy-focused "Fast Laughs" feed, followed by a "Kids Clips" feature for children's programming. However, this new test appears to be much broader in scope, with the potential to help users discover a wider range of content.

The introduction of the TikTok-like feed is part of Netflix's ongoing efforts to improve user engagement and discovery on its platform. The company has been facing increased competition from other streaming services, and is looking for ways to stay ahead of the curve. By incorporating a feature that is familiar to many users from social media apps, Netflix hopes to make its platform more appealing and user-friendly.

In addition to the new feed, Netflix also announced that it is rolling out a revamped design for its TV app. The company did not provide further details on the design changes, but it is likely that they will be aimed at improving the overall user experience and making it easier for users to find and watch content.

The introduction of the TikTok-like feed and the revamped TV app design are just the latest moves in Netflix's ongoing efforts to evolve and improve its platform. As the streaming landscape continues to shift and evolve, it will be interesting to see how Netflix's new features are received by users, and how they impact the company's overall success.