Get ready to level up your Korean language skills, "Squid Game" fans! In anticipation of the highly-anticipated Season 2 premiere on December 26, Netflix has partnered with popular language learning app Duolingo to help viewers learn Korean phrases and keywords from the show.

This innovative collaboration brings over 40 keywords and phrases from "Squid Game" to Duolingo's app, including "dolgana," the sugary treat featured in the third episode of the first season. The exclusive content will be integrated into regular Korean lessons, aiming to enhance the learning experience with references from the show. According to Duolingo's chief marketing officer, Manu Orssaud, the goal is to help learners connect more closely with the series.

The partnership is a testament to the show's massive global appeal, which has seen a 40% jump in Korean learners on Duolingo since its release in 2021. With 330 million viewers and 2.8 billion hours watched, "Squid Game" has become a cultural phenomenon, and Netflix is pulling out all the stops to promote the upcoming season.

In addition to the Duolingo partnership, Netflix has also released an exclusive TikTok filter inspired by the show's Red Light, Green Light game. The filter allows users to test their Korean skills with voice-activated challenges featuring Duo (Duolingo's owl mascot) dressed in a pink guard costume. Users must accurately pronounce phrases to take out players attempting to survive the infamous game.

Netflix's promotional efforts for "Squid Game" Season 2 are far-reaching and multifaceted. On December 12, the company is hosting a race in Los Angeles, where fans can compete for a seat at the U.S. premiere, which will feature director Hwang Dong-hyuk and various cast members, including Lee Jung-jae, who plays the protagonist, Seong Gi-hun. Fans in select locations (New York, Madrid, Seoul, and Sydney) can also experience "Squid Game: The Experience," which allows them to participate in popular games from the show.

Furthermore, on December 17, "Squid Game: Unleashed" will launch, a new mobile game developed by Netflix Games. This comprehensive marketing strategy demonstrates Netflix's commitment to creating an immersive experience for fans of the show, and its willingness to explore innovative partnerships to achieve this goal.

As the streaming giant continues to invest in marketing and promotional efforts for "Squid Game," it will be interesting to see how this collaboration with Duolingo impacts the show's global appeal and fan engagement. One thing is certain – with this unique partnership, Netflix is setting a new standard for fan engagement and language learning in the entertainment industry.