Netflix is taking a major leap in its gaming endeavors with the announcement of Spirit Crossing, its first-ever massively multiplayer online (MMO) game. Unveiled during a press event at the Game Developers Conference (GDC) 2025, Spirit Crossing is being developed by Spry Fox, one of Netflix's in-house game studios, and is slated for release later this year.

Spry Fox, known for its cozy-style games such as Cozy Grove and its Netflix-exclusive sequel Cozy Grove: Camp Spirit, is bringing its signature charm to Spirit Crossing. The game's launch trailer showcases a vibrant, pastel-colored world filled with cute creatures, customizable housing and neighborhoods, open-world exploration, and an emphasis on crafting. This "cozy MMO" experience is likely to appeal to fans of relaxing, social gaming experiences.

Netflix's foray into MMO gaming marks a significant milestone in its gaming initiative, which has been gaining momentum since the company acquired several game studios, including Spry Fox, in 2022. Despite facing challenges in the gaming industry, including the shutdown of one of its studios last year, Netflix remains committed to expanding its gaming offerings, including both first-party and third-party titles.

Players interested in Spirit Crossing can sign up for the closed alpha playtest, providing an opportunity to get an early look at the game and offer feedback. As Netflix continues to invest in its gaming division, Spirit Crossing is poised to be a key title in its growing portfolio of games.

The announcement of Spirit Crossing comes at a time when Netflix is facing increased competition in the gaming space. The company's cloud gaming plans, which include co-op and party games, are still in development, and the departure of its original gaming chief has raised questions about the future of its gaming efforts. However, with the release of Spirit Crossing, Netflix is demonstrating its commitment to delivering a diverse range of gaming experiences to its users.

As the gaming industry continues to evolve, Netflix's entry into the MMO space is likely to have significant implications for the market. With its vast user base and resources, Netflix is well-positioned to make a meaningful impact in the gaming world. As Spirit Crossing prepares for launch, gamers and industry observers alike will be watching closely to see how this new title will shape the future of Netflix's gaming ambitions.