Netflix is making a significant push into the gaming space, expanding its efforts with cloud streaming, new titles, and industry hires. The company, which first dabbled in games with interactive titles like Black Mirror: Bandersnatch, has been investing heavily in gaming since 2021. With the hiring of a former EA executive and the launch of a selection of mobile games for free as part of its subscriptions, Netflix's gaming arm has been growing rapidly.

One of the most significant developments is the launch of cloud-streamed games, which will allow users to play titles on their TVs or web browsers. This move marks a significant shift in Netflix's gaming strategy, as it looks to compete with other non-mobile gaming platforms. The company has been testing its cloud gaming service in the UK, Canada, and with select users in the US, with plans to expand further.

In addition to its cloud streaming efforts, Netflix has been adding new titles to its roster, including the Grand Theft Auto trilogy, which is available on mobile devices for no extra cost to subscribers. The company has also announced plans to release a daily word game from TED, as well as a multiplayer athletics competition called Sports Sports. Other titles in the works include a Tomb Raider roguelike, Monument Valley 3, and a Squid Game mobile game.

Netflix has also been hiring industry talent to bolster its gaming division. The company recently hired Alain Tascan, a former executive VP of game development at Epic Games, as the new president of its gaming division. Tascan, who oversaw the development of Fortnite and other live-service games, is tasked with leading Netflix's gaming efforts.

The expansion of Netflix's gaming efforts is a significant development in the industry, as the company looks to diversify its offerings and attract new users. With its massive user base and deep pockets, Netflix is well-positioned to make a significant impact in the gaming space. As the company continues to invest in gaming, it will be interesting to see how its efforts shape the industry and impact competitors.

For now, Netflix's gaming efforts are still in their early stages, but the company's commitment to the space is clear. With its cloud streaming service, new titles, and industry hires, Netflix is signaling a significant push into gaming. As the company continues to grow and evolve its gaming division, it will be exciting to see what the future holds for Netflix and the gaming industry as a whole.