Motorola Unveils New Smartwatch and Earbuds, But Lack of Originality Raises Eyebrows

Max Carter

Max Carter

April 24, 2025 · 3 min read
Motorola Unveils New Smartwatch and Earbuds, But Lack of Originality Raises Eyebrows

Motorola has expanded its product lineup with the introduction of the Moto Watch Fit and Moto Buds Loop, a smartwatch and earbuds duo that bears a striking resemblance to Apple's Watch Series 10 and Bose's Ultra Open earbuds. The new devices were unveiled alongside the company's latest Razr foldable phones, but unlike their nostalgic predecessors, these wearables fail to bring anything new to the table.

The Moto Watch Fit, in particular, is a disappointment. Despite its sleek design, it lacks the originality that made the OG Moto 360 stand out in the early days of Android Wear. Instead, it borrows heavily from Apple's design language, with a circular face, swappable bands, and a modular lug system. The watch's specs are equally unimpressive, with a 1.9-inch OLED display, heart rate monitoring, and GPS tracking – features that are now standard in most fitness trackers.

The Moto Buds Loop, on the other hand, are a bit more exciting, thanks to their open-ear design and Swarovski crystals. However, their materials don't feel as premium as Bose's buds, and the lack of a hinge makes them look and feel like embedding crystals into rubber. The buds do come with some impressive specs, including four mics, 12mm drivers, and spatial audio, but their sound quality remains to be seen.

One of the most concerning aspects of Motorola's new wearables is their pricing. The company has declined to provide pricing information for North America, citing uncertainty around President Trump's tariffs. This lack of transparency may deter consumers who are already skeptical about the devices' lack of innovation. In the UK, the Moto Buds Loop will cost £129.99, while the Swarovski version will cost £249.99. The Moto Watch Fit will cost £89.99.

Motorola's focus on design and partnerships with brands like Swarovski, Pantone, and Bose may not be enough to set its wearables apart from the competition. The company's emphasis on "techno jewelry" and bold colors may appeal to some consumers, but others may be looking for more substance and innovation in their wearables.

In a crowded market where companies like Apple and Samsung are pushing the boundaries of wearable technology, Motorola's lack of originality may prove to be a major drawback. The Moto Watch Fit and Moto Buds Loop may appeal to die-hard Motorola fans, but for the rest of us, they may not be worth the investment.

As the wearables market continues to evolve, it will be interesting to see how Motorola responds to the competition. For now, the Moto Watch Fit and Moto Buds Loop seem like a missed opportunity to bring something new and exciting to the table.

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