Microsoft's Xbox app has officially launched on LG smart TVs, allowing users to stream Xbox games directly to their TVs without the need for a console. The app is now available for download on LG's 2022 OLED TVs, select 2023 smart TVs, and newer models running webOS24 or higher.

The Xbox app will provide LG TV owners with a console-like experience, enabling them to play Xbox games using a wireless controller. To access the app, users will need to connect a Bluetooth-enabled controller and subscribe to Xbox Game Pass Ultimate. Additionally, LG's 2022 OLED TVs and select 2023 smart TVs will require the latest firmware upgrade to run the Xbox app.

This development marks a significant expansion of Microsoft's Xbox Cloud Gaming reach, following the initial launch of the Xbox TV app on Samsung's smart TVs in 2022. The app's design is similar to the web version of Xbox Cloud Gaming, aiming to provide a seamless gaming experience across multiple devices.

Microsoft's strategy to bring Xbox to every screen is evident in this move, as the company seeks to make its gaming platform more accessible and ubiquitous. By partnering with LG, Microsoft is increasing its presence in the living room, where gamers can enjoy Xbox games on a larger screen without the need for a dedicated console.

The Xbox app will also be available on LG's portable StanbyME screens in the near future, further expanding its reach. As Microsoft continues to push the boundaries of cloud gaming, this development is likely to have significant implications for the gaming industry as a whole.

In the context of the ongoing console wars, Microsoft's move to expand its Xbox ecosystem to more devices could be seen as a strategic play to gain an edge over its competitors. By making Xbox more accessible and convenient, Microsoft is likely to attract a broader audience and increase its market share.

As the gaming landscape continues to evolve, it will be interesting to see how Microsoft's Xbox app on LG smart TVs is received by gamers and how it impacts the industry as a whole. One thing is certain – this development marks a significant step forward in the company's mission to make Xbox a ubiquitous gaming platform.