Meta's social network, Threads, has begun testing a new feature that enables users to add their interests to their profiles, aiming to improve user engagement and discoverability on the platform. This innovative feature is designed to connect users with active conversations related to their interests, even if they don't know which individuals to follow on a specific topic.

The feature, currently in mobile-only testing, is expected to make it easier for users to find and join discussions on various subjects, such as technology or sports. This development is seen as a strategic move to attract newcomers who want to quickly connect with others sharing similar interests. The feature is powered by Threads' advanced understanding of topics, which also drives the platform's custom feeds.

Custom feeds, another recent addition to Threads, allow users to build and share feeds focused on specific topics or featuring particular user profiles. This feature, combined with the new interest-based profiles, is expected to enhance the overall user experience on the platform.

A Meta spokesperson confirmed the feature is in testing, with more details to be announced soon. An example of the feature was shared on Threads by user @faslu_35, showcasing how interests will appear on user profiles and how users can edit their list of interests from a separate screen.

The introduction of interest-based profiles and custom feeds is seen as a move by Threads to challenge Bluesky, a social networking startup and rival to X, which has gained popularity with its promises of decentralization and custom tools for managing feeds, algorithms, and moderation. Bluesky has grown to over 32.8 million users, and Threads' new features are likely to increase competition in the social media space.

Industry experts believe that personalization features like interests and custom feeds will play a crucial role in shaping the future of social media platforms. By providing users with more control over their online experience and connecting them with like-minded individuals, Threads aims to establish itself as a leading platform in the social media landscape.

As the feature continues to undergo testing, it will be interesting to see how users respond to this new development and how it impacts the overall user experience on Threads. With more details expected to be announced soon, this move is likely to have significant implications for the social media industry as a whole.