As Bluesky, a Twitter-like social network, experiences a significant surge in users this month, Meta's own X competitor, Threads, has been rapidly building out its platform to stay competitive. On Friday, Instagram head Adam Mosseri announced that Threads will start testing AI-powered summaries of trending topics in the app's "Trending now" section in the U.S.The new feature sounds similar to X's Stories feature, which uses Elon Musk's AI chatbot Grok to summarize trending topics in the social network's Explore section. This move is seen as a strategic response to Bluesky's growing popularity, which has now surpassed 20 million users. The platform has seen an increase in users following the U.S. presidential election, as X gained more of a right-wing approach, especially after Musk used the social network to campaign for President-elect Donald Trump.In addition to the AI-powered summaries, Threads is also testing an expanded set of trending topics. Furthermore, users will now be able to search within a specific date range and search for posts from an individual account. Mosseri described the new additions as "long-overdue improvements to Search and Trending Now on Threads" in a post on the platform.Meta has been moving quickly to update Threads, addressing user complaints regarding the algorithm. This week, the platform rolled out changes to surface more content from people you follow in the app's algorithmic feed. Earlier this week, the social network also rolled out custom feeds, allowing Threads users to curate feeds around specific topics or certain user profiles. This feature is seen as a direct response to Bluesky's own features that let users build their own algorithms, feeds, and lists.Despite Bluesky's rapid growth, Threads still maintains a significant user base advantage, with over 275 million monthly active users. However, data from market intelligence firm Simiarweb shows that Bluesky is catching up with Threads when it comes to daily active users. The firm believes that if Bluesky is able to keep up its current growth rate, it could eventually catch up with Threads.The rapid updates to Threads demonstrate Meta's commitment to staying competitive in the social media landscape. As the battle for user attention heats up, it will be interesting to see how both platforms continue to evolve and innovate to meet user demands.In the broader context, this development highlights the ongoing shift in the social media landscape, with users increasingly seeking out alternative platforms that offer more customization and control. As the tech industry continues to evolve, it will be crucial for social media platforms to prioritize user experience and adapt to changing user behaviors.

The new feature sounds similar to X's Stories feature, which uses Elon Musk's AI chatbot Grok to summarize trending topics in the social network's Explore section. This move is seen as a strategic response to Bluesky's growing popularity, which has now surpassed 20 million users. The platform has seen an increase in users following the U.S. presidential election, as X gained more of a right-wing approach, especially after Musk used the social network to campaign for President-elect Donald Trump.

In addition to the AI-powered summaries, Threads is also testing an expanded set of trending topics. Furthermore, users will now be able to search within a specific date range and search for posts from an individual account. Mosseri described the new additions as "long-overdue improvements to Search and Trending Now on Threads" in a post on the platform.

Meta has been moving quickly to update Threads, addressing user complaints regarding the algorithm. This week, the platform rolled out changes to surface more content from people you follow in the app's algorithmic feed. Earlier this week, the social network also rolled out custom feeds, allowing Threads users to curate feeds around specific topics or certain user profiles. This feature is seen as a direct response to Bluesky's own features that let users build their own algorithms, feeds, and lists.

Despite Bluesky's rapid growth, Threads still maintains a significant user base advantage, with over 275 million monthly active users. However, data from market intelligence firm Simiarweb shows that Bluesky is catching up with Threads when it comes to daily active users. The firm believes that if Bluesky is able to keep up its current growth rate, it could eventually catch up with Threads.

The rapid updates to Threads demonstrate Meta's commitment to staying competitive in the social media landscape. As the battle for user attention heats up, it will be interesting to see how both platforms continue to evolve and innovate to meet user demands.

In the broader context, this development highlights the ongoing shift in the social media landscape, with users increasingly seeking out alternative platforms that offer more customization and control. As the tech industry continues to evolve, it will be crucial for social media platforms to prioritize user experience and adapt to changing user behaviors.