Meta's Threads, the company's answer to the rising popularity of decentralized social media platforms like X, is internally testing the ability to add music to posts, TechCrunch has learned. This feature, already available on Meta's other social apps, Instagram and Facebook, could be a significant addition to Threads' user experience.

The feature was first spotted by reverse engineer Alessandro Paluzzi, who frequently uncovers unreleased features while they're still under development. Although the feature is not yet being tested publicly, its internal prototyping suggests that Meta is seriously considering bringing music to Threads.

The ability to add music to posts could be a welcome addition for users who want to add a personal touch to their online presence and showcase their musical tastes. This feature would be reminiscent of the early days of social media, particularly the MySpace era, where users could customize their profiles with music and other multimedia elements.

However, not everyone may be a fan of posts with music, as they could be distracting or annoying to some users. The success of this feature would depend on how seamlessly it is integrated into the Threads experience and how users respond to it.

This development comes on the heels of another internal prototype spotted last week, which would allow users to set a display name and add a cover image to their profiles. These features would bring Threads' user experience more in line with its competitors, including X and Bluesky, and signal Meta's efforts to stay competitive in the decentralized social media landscape.

As with any internal prototype, it's unknown if or when Meta plans to roll out the music feature to the public. The company may choose to test it further, gather user feedback, or even scrap it altogether. However, the fact that Meta is actively exploring new features and functionalities for Threads suggests that the company is committed to making its platform a viable alternative to other decentralized social media options.

The implications of this development are significant, as it could potentially change the way users interact with each other on Threads. By adding music to posts, Meta may be able to create a more engaging and immersive experience for its users, which could, in turn, drive user adoption and retention. As the decentralized social media landscape continues to evolve, it will be interesting to see how Meta's efforts to enhance Threads will shape the future of online interactions.