Meta's Ray-Ban Smart Glasses Surpass 1 Million Units Sold in 2024

Riley King

Riley King

January 30, 2025 · 3 min read
Meta's Ray-Ban Smart Glasses Surpass 1 Million Units Sold in 2024

Meta CEO Mark Zuckerberg has announced that the company's Ray-Ban smart glasses have surpassed 1 million units sold in 2024, marking a significant milestone for the technology giant's wearable division. This revelation was made during an all-hands meeting, where Zuckerberg posed a question to staff about whether sales would increase to 2 million or even 5 million units in 2025.

Zuckerberg's comments highlight the company's ambitions in the wearables space, particularly with the introduction of new features such as multimodal AI, live AI, and translations to the Ray-Ban smart glasses since their launch in 2023. The CEO emphasized that Meta has a unique opportunity to dominate the market, stating, "We basically invented the category and our competitors haven't really shown up yet."

Meta's wearables strategy is expected to gain further momentum in 2025, with the planned release of a new pair of smart glasses featuring a heads-up display, codenamed Hypernova. Additionally, a recent report from Bloomberg suggests that Meta is collaborating with Oakley to develop another pair of smart glasses later this year. These moves demonstrate the company's commitment to expanding its presence in the wearables market.

Zuckerberg's emphasis on introducing as many people as possible to Meta AI glasses underscores the company's goal of establishing itself as a leader in the wearables space. With competitors yet to make a significant impact, Meta is poised to capitalize on its early mover advantage and shape the future of wearable technology.

The success of Ray-Ban smart glasses also has broader implications for Meta's AI ambitions. As the company continues to develop and integrate AI capabilities into its wearables, it is likely to drive innovation and adoption in the space. With Meta's significant resources and expertise, the company is well-positioned to drive the wearables market forward and explore new applications for AI technology.

In conclusion, Meta's achievement of selling over 1 million units of Ray-Ban smart glasses in 2024 marks a significant milestone in the company's wearables journey. As Meta continues to invest in and expand its wearables offerings, it is likely to have a profound impact on the technology landscape and shape the future of wearable technology.

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