Meta's Chief Technology Officer Andrew Bosworth has issued a stark warning to the company's Reality Labs team, stating that 2025 will be the make-or-break year for its metaverse ambitions. In an internal forum post reported by Business Insider, Bosworth emphasized that the next 12 months will determine whether the company's mixed reality efforts are "the work of visionaries or a legendary misadventure."
Bosworth's comments come on the heels of Meta CEO Mark Zuckerberg's recent all-hands meeting, where he predicted an "intense year" and stressed the need for the company to stay ahead of the curve with its smart glasses. The focus on smart glasses has somewhat overshadowed Reality Labs' Quest headsets, but Bosworth is keen to drive sales, retention, and engagement across the board, particularly in the mixed reality (MR) space.
The Reality Labs team has had a successful 2024, but Bosworth believes that despite this, the department "hasn't actually made a dent in the world yet." The team has been downsized following layoffs, but Bosworth remains optimistic, citing that smaller teams have moved faster and produced better results in the past. He emphasized that the team doesn't need "a bunch of new ideas," but rather needs to execute on the existing work laid out before them to succeed.
The stakes are high, and Bosworth's warning of a "legendary misadventure" if Horizon Worlds doesn't become a hit in the next year is a clear indication of the pressure the team is under. While Bosworth didn't elaborate on what exactly would happen if Horizon Worlds fails to take off, it's clear that the company is banking on its metaverse ambitions to drive long-term growth.
Meta's metaverse efforts have faced significant challenges in recent years, with the company's virtual reality platform, Horizon Worlds, struggling to gain traction. Despite this, Bosworth remains committed to the project, and his deadline sets a clear expectation for the team to deliver results in the next 12 months.
The metaverse market is highly competitive, with companies like Fortnite and others vying for dominance. Meta's success in this space will depend on its ability to execute on its vision and deliver a compelling user experience. As the company navigates this critical year, all eyes will be on its progress and whether it can overcome the challenges that have plagued its metaverse efforts thus far.
In the broader context, Meta's metaverse ambitions have significant implications for the technology industry as a whole. If the company can successfully create a mainstream metaverse platform, it could pave the way for widespread adoption and open up new opportunities for innovation and growth. However, if it fails, it could have a chilling effect on investment and innovation in the space.
As the clock starts ticking on Meta's make-or-break year, the tech world will be watching closely to see if the company can deliver on its metaverse promises.