Meta is taking a significant step to clean up Facebook by introducing new measures to reduce spam on the platform. The company announced that it will no longer reward accounts that create spammy posts with numerous hashtags, as well as those that include captions unrelated to the accompanying image.

The move is part of Meta's effort to rid Facebook of low-quality content that can get in the way of users' ability to have their voices heard. According to Meta, spammy content can be detrimental to the platform's overall user experience, regardless of one's viewpoint. The update comes just weeks after Facebook launched a Friends-only feed, which cuts out algorithmic recommendations.

Meta provided examples of the types of spammy posts that will be targeted, including a post with a picture of a dog alongside a caption with unrelated hashtags, such as "Top 10 #AIRPLANE Facts." Another example showed a lengthy post describing how great cars are, with several hashtags like "#VIRALCONTENT," "#LIKEFORLIKE," and "#BOOST" listed at the bottom. These types of posts will now be limited to followers only, and the accounts that create them will no longer be eligible for monetization.

In addition to targeting individual spammy posts, Meta will also go after users who create hundreds of accounts to share the same spammy content. These accounts often create spammy posts in an attempt to get more followers, increase views, and gain unfair monetization advantages. Meta will limit the reach of these users and make them ineligible for monetization.

The company is also testing a feature that will allow users to report irrelevant comments, which will help decrease the visibility of coordinated fake engagement. Furthermore, Meta has added a moderation tool that lets page owners detect and automatically hide comments from users that appear to be impersonating someone else.

The update is a significant step towards creating a better user experience on Facebook. By reducing the amount of spam on the platform, Meta aims to increase user engagement and trust in the platform. The move is also likely to benefit creators who rely on Facebook for monetization, as it will help to level the playing field and reduce the impact of spammy content on their earnings.

The development is part of Meta's ongoing efforts to improve the quality of content on its platforms. The company has been working to reduce misinformation, increase transparency, and promote high-quality content. The latest update is a significant step towards achieving these goals and creating a better online environment for users.

As the social media landscape continues to evolve, it will be interesting to see how Meta's latest update impacts the platform and its users. One thing is certain, however - the move is a step in the right direction towards creating a more authentic and engaging online experience.