Luxury electric vehicle (EV) maker Lucid Motors is set to resume customer deliveries of its highly anticipated Gravity SUV by the end of April, according to interim CEO Marc Winterhoff. This marks a significant milestone for the company, which has been working to get its second vehicle and first SUV into customer hands.
The Gravity, a seven-seater SUV with an official EPA range estimate of 450 miles, was first unveiled in November 2024, with orders opening up shortly after. While Lucid began delivering the vehicles to employees, friends, and family in December, customer deliveries were put on hold. Winterhoff confirmed that the company has nearly finished building the initial batch of vehicles for its studios and test drives, paving the way for customer deliveries to resume.
The Gravity is a crucial addition to Lucid's lineup, as it caters to the popular SUV segment in the American market. With its advanced battery technology, the Gravity boasts a denser, lighter-weight battery that enables impressive performance, making it an attractive option for customers seeking a high-performance EV. The $94,900 SUV's range and performance capabilities are expected to be major selling points, as Winterhoff emphasized that customers "don't have to compromise" with the Gravity.
Lucid's Casa Grande, Arizona factory is currently ramping up production of the Gravity, which is expected to be a significant advantage for the company amidst the newly introduced 25% auto tariffs by President Donald Trump. By manufacturing the Gravity in the US, Lucid can avoid the tariffs, giving it a competitive edge in the market.
The Gravity's production and delivery are critical to Lucid's success, as the company seeks to establish itself as a major player in the EV market. With its luxury focus and emphasis on advanced technology, Lucid is poised to compete with established players like Tesla and Rivian. The successful rollout of the Gravity will be a key indicator of the company's ability to meet customer demand and drive growth.
As Lucid prepares to resume customer deliveries, the company is likely to face intense scrutiny from investors, customers, and industry observers. However, with its focus on innovation and commitment to delivering high-quality EVs, Lucid is well-positioned to make a significant impact in the market. The Gravity's arrival is expected to be a major catalyst for the company's growth, and its successful delivery will be a crucial milestone in Lucid's journey to becoming a leading EV manufacturer.