Linktree, a popular link-in-bio platform, has announced a suite of new features designed to help creators earn more money directly from its platform. The new tools include the ability to sell courses and digital products, earn from brand-sponsored links, and build shoppable storefronts, setting it apart from other similar platforms like Beacons and Shorby.

The launch of these monetization features marks a significant expansion of Linktree's simple link-in-bio service, enabling creators to diversify their revenue streams and compete with creator monetization platforms like Patreon. With over 70 million users, Linktree is poised to become a major player in the creator economy.

One of the key features is the ability to build and sell courses directly on Linktree, made possible through a partnership with Kajabi. This capability allows creators to monetize their expertise, such as fitness trainers sharing workout programs or musicians teaching their craft. Creators can set their own prices and earn through a Stripe integration, providing a seamless experience for both creators and customers.

In addition to courses, creators can now sell digital products like e-books, templates, guides, and more, similar to Patreon's feature introduced last year. This feature enables creators to sell one-off digital goods, such as an e-book of favorite recipes, with the ability to set their own prices.

Linktree is also introducing a shoppable storefront feature, allowing creators in the U.S. to earn commissions on products from brands like Target, Amazon, Lululemon, and Revolve. Creators can choose to add affiliate links directly to their Linktree account, providing a new revenue stream.

Another significant feature is the ability for brands to pay creators directly for space on their Linktree, labeled as "sponsored" links. For example, a creator can earn money when a follower subscribes to Hulu through their Linktree. This feature provides a new way for creators to earn money and for brands to reach their target audiences.

Linktree is also launching "Rewards," an incentive program that offers creators perks like bonus commissions when they reach certain milestones. The program could lead to direct brand collaborations, according to the company.

The new features are accessible to all Linktree users through the "Earn" section of their account, either in the app or on the web. With these features, Linktree aims to help its massive user base achieve sustainable incomes, further solidifying its position in the creator economy.

The launch of these features marks a significant shift in Linktree's strategy, as it moves beyond its core link-in-bio service to become a comprehensive platform for creators. As the creator economy continues to grow, Linktree's new features position it as a major player, competing with established platforms like Patreon and Beacons.

With its massive user base and new monetization features, Linktree is poised to make a significant impact on the creator economy. As the platform continues to evolve, it will be interesting to see how creators and brands alike leverage these new features to earn more and reach new audiences.