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Elliot Kim
Monolinguists wanting to communicate with the global masses have never had it so easy. With the advent of AI-powered translation tools, the process of converting content across hundreds of languages has become more accessible than ever. However, a new player is now entering the fray, promising to revolutionize the way developers approach app localization. Lingo.dev, a startup founded by CEO Max Prilutskiy and CPO Veronica Prilutskaya, has raised $4.2 million in a seed round of funding led by Initialized Capital, with participation from Y Combinator and a slew of angels.
The company's AI-powered localization engine targets developers who want to make their app's front end fully localized from the get-go. By integrating Lingo.dev's engine, developers can focus on shipping their code as usual, while the engine works in the background to automate the localization process. This eliminates the need for copy/pasting text between translation tools or messing around with multiple translation files in different formats sourced from various agencies.
Lingo.dev's engine is built around a large language model (LLM) that combines models from Anthropic, OpenAI, and other providers. This mix-and-match approach ensures that the best model is chosen for the task at hand, taking into account factors such as latency and use-case. The engine also analyzes the placement of specific text, making necessary adjustments along the way to prevent UI breaks. For instance, a word translated from English into German might have double the number of characters, and the engine can rephrase the text to match the length of the original text.
One of the key features of Lingo.dev's engine is its "context awareness," which analyzes the entire content of the localization file, including adjacent text or event system keys. This allows the engine to understand the "microcontext" of the UI elements and their intent. The company is also working on a new feature that uses screenshots of the app's UI to extract even more contextual hints about the UI elements and their intent.
While Lingo.dev's engine is still in its early days, it already supports the MessageFormat framework, which handles differences in pluralization and gender phrasing between languages. The company has also released an experimental beta feature specifically for idioms, and is carrying out applied AI research to improve various facets of the automated localization process. One of the complex tasks the company is currently working on is preserving feminine/masculine versions of nouns and verbs when translating between languages.
The ultimate goal of Lingo.dev is to eliminate friction from localization so thoroughly that it becomes an infrastructure layer and natural part of the tech stack. The company's founders, who previously sold a SaaS startup called Notionlytics to an undisclosed buyer, are committed to a lean startup philosophy, having bootstrapped their previous company with high-profile customers including Square, Shopify, and Sequoia Capital. With the new funding, the company plans to drive growth and expand its team, while maintaining its focus on building a robust and efficient localization engine.
Lingo.dev's $4.2 million seed funding is a significant milestone in the company's journey to simplify app localization. As the company continues to innovate and improve its engine, it's likely to have a profound impact on the way developers approach globalization, making it easier for apps to reach a wider audience and bridge language gaps.
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