LG has unveiled its 2025 lineup of OLED TVs, which promises to deliver even better visuals and more advanced features than its predecessors. The new TVs, including the M5, G5, C5, and B5 models, boast improved brightness, faster refresh rates, and a slew of AI-powered features that aim to enhance the viewing experience.

One of the standout features of the new TVs is their enhanced brightness, thanks to LG's Brightness Booster Ultimate technology. According to LG, this technology "enhances light control architecture and light-boosting algorithms to achieve brightness three times higher than conventional OLED models." This improvement is particularly notable, given that OLED TVs have historically struggled with brightness.

In addition to improved brightness, the new TVs also feature faster refresh rates, with the premium OLED models offering a 165Hz refresh rate – an industry first, according to LG. This feature is particularly appealing to gamers, who will appreciate the smoother gameplay experience.

LG's latest Alpha 11 Gen 2 processor also makes an appearance in the new TVs, which improves image processing and upscaling to make lower-bitrate content look better on the 4K screens. This is particularly important, given the increasing popularity of streaming services and internet TV.

However, the new TVs also come with a range of AI-powered features that may be more divisive. The Magic Remote has been rebranded as the AI Remote, and now features a dedicated button for LG's new AI chatbot. Additionally, the TVs come with Microsoft's Copilot, as well as a range of other AI-powered features, including AI Picture Pro and AI Sound Pro optimization modes.

While these features may be appealing to some users, there is a risk that they may overwhelm others. The reviewer notes that the new TVs are "getting in the way and pushing this stuff on customers too aggressively," and that the focus on AI may detract from the TVs' core strengths – their excellent visuals and home theater features.

Despite these concerns, LG is committed to supporting its new TVs with regular software updates over the next five years. The company has also vowed to keep the webOS home screen fast and easy to use, although the reviewer notes that they still prefer to use alternative interfaces, such as Apple TV or Google TV.

Ultimately, the success of LG's 2025 OLED TVs will depend on how well they balance their advanced features with the needs and preferences of their users. With the TVs set to hit stores in the spring, we'll have to wait and see how they are received by consumers.