JBL has announced the latest iterations of its popular Flip and Charge Bluetooth speakers, boasting significant upgrades in battery life and sound quality. The Flip 7 and Charge 6 speakers are designed to provide users with an enhanced audio experience, featuring JBL's AI-powered Sound Boost technology, improved waterproofing, and extended playtime.

The Flip 7 now offers up to 14 hours of playtime, a two-hour increase from its predecessor, while the Charge 6 boasts an impressive 24 hours of battery life on a single charge. Additionally, both speakers feature JBL's Playtime Boost feature, which can extend battery life by up to 16 hours on the Flip 7 and 28 hours on the Charge 6, albeit at the cost of reduced sound quality.

One of the standout features of the new speakers is JBL's AI Sound Boost technology, which analyzes audio in real-time to optimize the acoustic output level, resulting in more powerful and less distorted sound. While the technology is not new, this marks its first appearance on JBL's Flip and Charge lines.

In terms of design, the Flip 7 features an upgraded IP68 waterproof and dustproof rating, making it an ideal companion for outdoor activities. The speaker also includes an interchangeable carrying strap or carabiner attachment, multi-speaker connectivity using Bluetooth Auracast, and high-resolution lossless audio when connected to a device and supported service with a USB-C cable.

The Charge 6 shares many of the same features, including the IP68 waterproof and dustproof rating, wireless connectivity, and high-res lossless audio. It also includes a removable carrying strap that can be attached to one end of the speaker like a wrist strap or connected to both ends to create a carrying handle.

Both speakers are available for preorder now, with the Flip 7 priced at $149.95 and the Charge 6 at $199.95. They are expected to ship starting on April 4th. With these latest additions to its product line, JBL is poised to remain a major player in the portable Bluetooth speaker market.

The enhancements to the Flip 7 and Charge 6 speakers demonstrate JBL's commitment to innovation and customer satisfaction. As the audio market continues to evolve, it will be interesting to see how these new speakers perform in real-world testing and how they compare to other products in their class.