Despite Apple's assurances that it was working on a fix, iPhone owners are still experiencing problems with the device's built-in alarm feature, with many reporting that their alarms are failing to go off on time. The issue, which was first acknowledged by Apple last April, has sparked widespread frustration and concern among users who rely on their iPhones to wake them up in the morning.

The problem was initially highlighted by a report on NBC's Today morning show, which prompted Apple to acknowledge the issue and promise a fix. However, nearly a year later, users are still experiencing problems with their alarms. A recent Reddit post by user bryanlolwut in the r/iPhone subreddit showed an iPhone with an alarm set for 10:30, but the alarm went off at 12:42 instead – the time displayed on an Apple Watch.

The Reddit thread has attracted numerous comments from users who are experiencing similar issues. One user, Slawek_Zupa, reported that their morning alarm was displaying as going off while making no sound and no haptics for 40 minutes. Another user reported that their alarm went off at 5PM when it was supposed to go off at 7AM. The reports suggest that the problem is not limited to a specific iOS version, with users on both iOS 17 and iOS 18 experiencing issues.

Some users have tried turning off Apple's Attention Awareness Features, which can reduce the alarm volume when it goes off if the iPhone detects the user's face. However, this has not solved the problem for many users, who are also concerned about losing out on features like seeing full notifications on their lock screen. The Verge has reached out to Apple for comment on the issue, but has not received a response yet.

The persistence of this issue is particularly concerning given the importance of alarm reliability for many users. For some, a faulty alarm can have significant consequences, such as oversleeping and missing important appointments or deadlines. The fact that Apple has failed to resolve the issue despite promising a fix has sparked frustration and disappointment among users.

The issue has also led some users to seek alternative alarm solutions. The author of this article, for example, has turned to a Google Pixel 8 Pro as a backup and is also trying out the Nintendo Alarmo. However, this is not a viable solution for many users who rely solely on their iPhones for their alarm needs.

The ongoing problem with iPhone alarms serves as a reminder of the importance of reliability and quality control in software development. As one of the most widely used smartphones in the world, the iPhone's alarm feature is a critical component that users rely on daily. Apple's failure to resolve the issue has damaged user trust and highlights the need for more robust testing and quality assurance processes.

As the issue continues to affect users, it remains to be seen when Apple will finally provide a fix. Until then, users are left to find alternative solutions and workarounds, which is unacceptable for a device that is supposed to be a reliable and trustworthy companion. Apple must take immediate action to address this problem and restore user trust in its products.