Instagram is reviving a controversial feature that allows friends to see which Reels you've liked or commented on, a move that may spark concerns over online privacy and behavior. The new tab in the Reels feed, announced by Instagram leader Adam Mosseri, aims to facilitate connections between users over shared content.

The feature is reminiscent of Instagram's old "activity" feed, which was discontinued in 2019. The new iteration, however, is specifically designed for the short-form video era, allowing users to see which friends have engaged with a particular Reel. Mosseri envisions Instagram as a platform where users not only consume entertaining content but also connect with friends over that content.

While the feature may seem innocuous, it raises questions about user privacy and the potential consequences of publicly displaying one's online behavior. As the article's author notes, users may be discouraged from engaging with content publicly if they know their friends will be able to see their likes and comments. This could lead to a decline in engagement and a shift towards more private forms of online interaction.

Other platforms, such as X, have taken the opposite approach by hiding users' liked posts, citing concerns over embarrassment and online scrutiny. It remains unclear whether Instagram users will be able to opt out of having their activity shown in the new Reels feed. Meta, Instagram's parent company, did not immediately respond to questions about user privacy and opt-out options.

The timing of this feature's release is noteworthy, as Instagram's biggest rival, TikTok, faces potential expulsion from the US market. Reels, Instagram's answer to TikTok, has struggled to replicate the atmosphere and engagement of its competitor. While the new feature may attract some users, it could also have the opposite effect for those who value their online privacy.

Ultimately, the success of this feature will depend on user adoption and feedback. If users feel that their online privacy is being compromised, they may be less likely to engage with the platform. On the other hand, if the feature facilitates meaningful connections and a sense of community, it could become a key differentiator for Instagram in the competitive social media landscape.