In a recent video AMA, Instagram head Adam Mosseri revealed that the platform prioritizes video quality based on view count. According to Mosseri, Instagram devotes more resources to videos from "creators who drive more views," resulting in higher-quality videos for popular content. This means that videos with fewer views may appear blurry or of lower quality.

Mosseri explained that the platform's goal is to "show people the highest-quality content we can," and that the shift in quality "isn't huge." He emphasized that users interact with videos based on their content, not quality. This approach is consistent with Meta's previous statements on conserving computing resources for the most-watched videos.

The implications of this revelation are significant for creators and startups in the tech and social media space. It suggests that Instagram's algorithm favors popular content, which may disadvantage smaller creators or startups trying to gain traction on the platform. As video content continues to dominate online engagement, understanding Instagram's prioritization of video quality can inform content strategies and resource allocation for startups and entrepreneurs.