Instagram May Finally Launch iPad App Amid TikTok Uncertainty

Taylor Brooks

Taylor Brooks

April 09, 2025 · 3 min read
Instagram May Finally Launch iPad App Amid TikTok Uncertainty

After years of neglecting Apple's tablet, Meta is finally developing a native Instagram app for iPad, according to a report by The Information. This move comes at a time when the future of TikTok, a major competitor, hangs in the balance due to ongoing legal battles and tariffs imposed by the Trump administration.

The lack of an official Instagram app for iPad has long been a frustration for users, who have had to rely on a blown-up version of the iPhone app. Despite repeated requests and promises from Instagram boss Adam Mosseri, the company has consistently prioritized other projects over developing a native iPad app. In 2022, Mosseri explained that the user base wasn't large enough to warrant the investment, and in 2023, he reiterated that it wasn't a priority.

However, the uncertain legal status of TikTok may have changed Meta's calculus. The divest-or-ban law and Trump's tariffs have cast a shadow over TikTok's future, and Meta may see an opportunity to capitalize on the situation by expanding its own offerings. A native Instagram app for iPad could help the platform attract users who are looking for alternative social media experiences.

While the current experience of using Instagram on an iPad is decent, thanks to improvements in the web app and the ability to use the app in Stage Manager on supported iPads, a native app would provide a more seamless and optimized experience. It would also allow Meta to take full advantage of the iPad's large display and features.

Meta has not commented on the report, but the development of an iPad app would be a significant move for the company. It would demonstrate a renewed focus on expanding Instagram's reach and capabilities, particularly in a landscape where TikTok's future is uncertain.

The implications of this move extend beyond the Instagram ecosystem. It could signal a shift in Meta's strategy, as the company looks to capitalize on opportunities created by the uncertainty surrounding TikTok. It also highlights the ongoing competition between social media platforms, as they jockey for position and users in an increasingly crowded market.

As the tech industry continues to evolve, one thing is clear: the development of an Instagram app for iPad would be a welcome change for users and a significant move for Meta. Whether it's driven by the uncertainty surrounding TikTok or a genuine desire to improve the user experience, the impact of this decision will be felt across the social media landscape.

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