Hyundai has unveiled its latest EV concept, the Insteroid, a gaming-inspired electric vehicle designed specifically for gamers. The Insteroid is a modified version of Hyundai's compact SUV, the Inster, which has been given an over-the-top street racing makeover.

The Insteroid concept was created by Hyundai's European design team, with the goal of merging "gaming influences with extensive customization." The result is a vehicle that features a wide body kit, massive spoiler, track wheels, and a stripped interior with bucket seats and a futuristic instrument cluster. According to Hyundai's chief designer, Eduardo Ramírez, the Insteroid "represents a modern take on the idea of a dream car."

In addition to its sleek design, the Insteroid is also being featured in an in-house-developed video game that will be available for anyone to play in a web browser. This move is seen as a way for Hyundai to tap into the gaming community and generate buzz around its electric vehicle offerings.

The Insteroid concept is not intended for production, but rather to spark further interest in the Inster production model, which is already on sale in key markets outside of the US. The regular Inster is set to launch as the Casper Electric in Korea this summer, followed by Europe and Asia, with pricing starting under $26,000.

This move by Hyundai is seen as a strategic effort to appeal to a younger demographic and to position itself as a leader in the electric vehicle market. By tapping into the gaming community, Hyundai is hoping to generate excitement around its electric vehicles and to appeal to a demographic that is increasingly environmentally conscious.

The Insteroid concept also highlights Hyundai's commitment to innovation and customization. By pushing the boundaries of what is possible with electric vehicle design, Hyundai is demonstrating its willingness to take risks and to think outside the box.

Overall, the Insteroid concept is an exciting development in the world of electric vehicles, and it will be interesting to see how it is received by the gaming community and the wider public. As the electric vehicle market continues to grow and evolve, it's clear that Hyundai is committed to staying at the forefront of innovation and design.