Humane, the company behind the underwhelming AI Pin, is pivoting its strategy to focus on licensing its CosmOS operating system to other companies for use in their AI devices. This shift in direction comes after the AI Pin failed to gain traction in the market, with daily returns outpacing sales and a subsequent price drop just six months after its launch in April.

In a recent video, Humane demonstrated the capabilities of its CosmOS OS, showcasing its potential for integration into various devices such as cars, smart speakers, TVs, and phones. The video highlights the operating system's ability to perform tasks like controlling home temperature, providing recipe suggestions, and reading emails. While these features may not be particularly novel in the context of recent AI hype, Humane is positioning CosmOS as a powerful backbone for other companies' devices.

Notably, the video is marked as "illustrative purposes only," with Humane acknowledging that the demonstrations are based on "working prototypes" and "simulated experiences." The company's fine print also states that all "designs, features, and specifications" are subject to change. This caveat suggests that the video should not be taken at face value, and that the actual capabilities of CosmOS may differ from what is shown.

Humane's decision to license its CosmOS OS to other companies may be a strategic move to find a new revenue stream after the AI Pin's lackluster performance. The company's website currently allows interested parties to sign up to build with CosmOS, although the SDK is not yet publicly available. It remains to be seen whether Humane will be able to attract partners to develop devices using its operating system.

The company's shift in focus may also be a response to its reported struggles to find a buyer. Earlier this year, HP was rumored to be a potential contender, but no deal was announced. By licensing its CosmOS OS, Humane may be able to generate revenue without relying on the success of its own products.

As the AI landscape continues to evolve, Humane's move to license its CosmOS OS could have significant implications for the industry. If successful, it could lead to a proliferation of AI devices powered by CosmOS, potentially changing the way users interact with technology. However, the company will need to overcome its past struggles and demonstrate the value of its operating system to other companies.

As the story develops, it will be important to monitor Humane's progress in attracting partners and bringing CosmOS-powered devices to market. With the AI Pin's failure still fresh in mind, the company will need to work hard to regain the trust of investors and consumers alike.