Honda has made a significant move in the electric vehicle (EV) market by unveiling its 0 SUV prototype at the Consumer Electronics Show (CES) 2025. This new addition to its 0 Series of EVs is a mid-size SUV that will join the 0 Saloon, which was showcased at last year's event.

The 0 SUV prototype is set to enter production in the first half of 2026, with the North American market being the first to receive the vehicle. The production model will be built at Honda's "EV Hub" factory in Ohio, which is specifically designed for electric vehicle production. Following its North American debut, the 0 SUV will be rolled out to other markets around the world.

In addition to the 0 SUV, Honda will also start producing the 0 Saloon at the Ohio factory in late 2026. This move is part of the company's strategy to expand its electric vehicle offerings and increase its global presence in the EV market.

The reveal of the 0 SUV prototype comes at a significant time for Honda, as it has recently announced a major plan to merge with Nissan, another Japanese automaker. The proposed merger, which may also include Mitsubishi, aims to help the companies better compete with the rapidly evolving automotive industry, which is being driven by innovators like Tesla.

The merger is expected to bring about significant changes in the industry, and Honda's expansion of its electric vehicle lineup is seen as a key step in this process. By increasing its EV offerings, Honda is positioning itself to take advantage of the growing demand for electric vehicles and to stay competitive in a market that is increasingly dominated by electric and autonomous vehicles.

Industry experts believe that Honda's move is a strategic one, as it allows the company to tap into the growing demand for electric vehicles and to establish itself as a major player in the EV market. With the 0 SUV and 0 Saloon, Honda is sending a clear message that it is committed to electric vehicles and is ready to take on the competition.

As the automotive industry continues to evolve, it will be interesting to see how Honda's expansion of its electric vehicle lineup plays out. With the 0 SUV and 0 Saloon, the company is making a bold statement about its commitment to electric vehicles, and it will be worth watching to see how this strategy unfolds in the coming years.