In a move that could revolutionize the way startups approach AI development, Gusto co-founder and head of technology Edward Kim has revealed that the company is empowering non-technical team members to build powerful AI applications. This approach contrasts with the traditional method of hiring specialized AI engineers, and Kim believes it's the key to unlocking the full potential of AI in the industry.

According to Kim, Gusto's customer experience team is writing "recipes" that guide the company's AI assistant, Gus, to interact with customers. This approach has already led to the development of CoPilot, a customer experience tool that's seeing between 2,000 and 3,000 interactions per day. Kim attributes the success of CoPilot to the domain expertise of non-technical team members, who are able to build AI applications without needing to learn how to code.

Gusto's approach is a significant departure from the traditional AI development process, which often relies on specialized engineers with advanced data science skills. By empowering non-technical teams to build AI applications, Gusto is democratizing access to AI development and unlocking new opportunities for innovation.