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Max Carter
GTMfund, a venture capital firm founded by Max Altschuler, has raised a second fund of $54 million, surpassing its initial target of $50 million. This milestone marks a significant milestone for the firm, which has established itself as a prominent player in the operator-led VC space.
GTMfund's unique approach sets it apart from traditional VC firms. The firm's limited partner investors are primarily "operators" – individuals who have worked or are currently working at successful tech companies, including AWS, OpenAI, Procore, Rippling, and Snowflake. These operators bring their expertise in marketing and sales to the table, providing valuable guidance to GTMfund's portfolio companies.
The firm's first fund, launched in 2021, had around 250 operator LPs and just a few institutional investors. Despite its unconventional structure, the fund has delivered impressive results, backing companies like AI composer Writer, AI data center tech Atlan, and security compliance Vanta, among others. The success of the first fund has attracted a wider range of investors, with 300 operator LPs and six institutional investors, including Bain Capital Ventures, HarbourVest, Inovia Capital, and Franklin Park, participating in the second fund.
Altschuler's journey to becoming a VC was unexpected. The former employee No. 8 at Udemy and founder of Sales Hacker began angel investing and was approached by his network to show them how to invest. This led to the creation of GTMfund, which has evolved into a labor of love for Altschuler. The firm's structure allows LPs to opt for varying levels of involvement, from silent investing to active participation with portfolio companies.
GTMfund has also built a community around its operator LPs, featuring a deal flow channel for discussion and hosting six dinners a year, as well as an annual retreat. This community-driven approach has contributed to the firm's success, with LPs providing valuable support to portfolio companies in areas like sales strategies and hiring salespeople.
The second fund will focus on backing around 40 early-stage companies at pre-seed, seed, and the occasional Series A, with check sizes ranging from $500,000 to $1.5 million. GTMfund's operator-led model is not unique, with other firms like Operator Collective and Coalition also adopting this approach. However, GTMfund's track record and growing network of operators have solidified its position as a leader in this emerging space.
The success of GTMfund's second fund has significant implications for the venture capital industry as a whole. The operator-led model offers a fresh perspective on traditional VC investing, leveraging the expertise of those who have built successful companies to support the next generation of startups. As the VC landscape continues to evolve, GTMfund's approach is likely to inspire other firms to adopt similar strategies, further blurring the lines between investors, operators, and entrepreneurs.
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