Google is testing a new feature called "Ask for Me" that leverages artificial intelligence to call local businesses on users' behalf, providing information on availability and pricing. This innovative feature is currently available on desktop and mobile devices for users who have opted into the company's Search Labs experiments.

The primary goal of "Ask for Me" is to simplify the process of accessing information from local businesses, eliminating the need for users to physically pick up the phone and engage in conversations. Initially, the feature is focused on inquiring about services at nail salons and auto shops, with plans to expand to other industries in the future.

To utilize "Ask for Me," users enrolled in Search Labs can search for local services like "oil change" or "nail salons nearby." A prompt will then appear, offering the "Ask for me" option with a "Get started" button. From there, users can enter specific details about the service they're inquiring about, such as "tire replacement" or "french manicure," as well as their preferred timeframe. Google's AI technology will subsequently make calls to local businesses, gather information, and provide users with a summary of prices and availability.

This development is part of Google's ongoing efforts to harness AI in streamlining user interactions with businesses. Last year, the company introduced "Talk to a Live Rep," a feature that places a call to a business on behalf of the user, waits on hold, and then connects the user with a live representative once available. This feature has been instrumental in saving users time and frustration, eliminating the need to wait on hold for extended periods.

The launch of "Ask for Me" also follows Google's recent introduction of "Daily Listen," a personalized AI-powered audio experience designed to provide users with a curated news feed. These innovations demonstrate Google's commitment to leveraging AI in enhancing user experiences and simplifying interactions with businesses.

The implications of "Ask for Me" are far-reaching, with the potential to revolutionize the way users interact with local businesses. By providing users with quick and easy access to information, Google's AI-powered feature can increase efficiency, reduce friction, and ultimately drive more informed purchasing decisions. As the feature continues to evolve and expand to new industries, it will be interesting to observe its impact on the broader business landscape.

In conclusion, Google's "Ask for Me" feature represents a significant step forward in harnessing AI to simplify user interactions with local businesses. As the technology continues to advance and improve, it is likely to have a profound impact on the way we access information and conduct business transactions.