Google has made a significant move by pulling its AI assistant, Gemini, from the main Google app on iOS devices, instead directing users to download the standalone Gemini app from the App Store. This shift is aimed at allowing Google to more directly compete with other consumer-facing AI chatbots like ChatGPT, Claude, and Perplexity.

The tech giant notified customers of the change via an email, stating that "Gemini is no longer available in the Google app." The email encouraged users to download the Gemini app, which launched globally for iOS users late last year, to continue using the AI assistant. Despite being available within the main Google app until now, Gemini will no longer be accessible through this route.

The standalone Gemini app offers a range of features, including voice conversations through Gemini Live, integration with Google apps like Search, YouTube, Maps, and Gmail, question-answering, topic exploration, trip planning, AI summaries, and image creation. Users can interact with Gemini via text, voice, or camera input. The app also reminds users that Gemini, like any AI, can make mistakes, and they should double-check responses.

Additionally, customers can upgrade to the paid subscription, Gemini Advanced, through the iOS app, which is available as an in-app purchase as part of the Google One AI Premium plan. If an iOS user attempts to access Gemini through the main Google app, they will be redirected to the App Store to download the standalone app.

Google's decision to shift Gemini to a standalone app is a calculated risk. While it may enable faster rollout of new AI features, it's likely to result in some drop-off in Gemini usage as some users may not make the switch to the new app. This could reduce Gemini's reach, which was previously accessible to millions of users through the main Google app.

Industry experts are watching this move closely, as it could have significant implications for the AI chatbot landscape. Google's decision to push users towards a standalone app may be a strategic move to compete more effectively with other AI players, but it also raises questions about user adoption and retention.

As the AI landscape continues to evolve, it remains to be seen how users will respond to this change and whether Google's gamble will pay off. One thing is certain – the tech giant is committed to developing its AI capabilities, and this move marks a significant step in that direction.