Google Expands AI-Powered Search Feature Globally

Starfolk

Starfolk

October 27, 2024 · 2 min read
Google Expands AI-Powered Search Feature Globally

Google is taking its AI-powered search feature, AI Overviews, to the global stage. The tech giant announced on Monday that the feature is now available in over 100 countries and territories, reaching a massive user base of over 1 billion people every month.

Initially launched in the United States in May, AI Overviews provide users with a snapshot of information at the top of the search results page. The feature has been rolled out to additional regions, with support for multiple languages including English, Hindi, Indonesian, Japanese, Portuguese, and Spanish.

In a bid to improve the feature's usefulness, Google has been updating AI Overviews with new features. Earlier this month, the company introduced in-line links that appear directly within the text of AI Overviews, driving an increase in website traffic. The feature has also been integrated with Google's ads business, with ads now being displayed on relevant queries for mobile users in the United States.

The global expansion of AI Overviews marks a significant milestone for Google, following a rocky launch earlier this year when the feature provided incorrect and sometimes dangerous information to users. Since then, the company has been fine-tuning the feature, and has also brought a similar feature to its Shopping page.

The widespread adoption of AI Overviews is expected to have a significant impact on the search engine optimization (SEO) landscape, as websites and businesses adapt to the new format. With its massive user base and global reach, Google's AI Overviews are poised to revolutionize the way people interact with search results.

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