Google is abandoning its diversity hiring targets and reviewing its diversity, equity, and inclusion (DEI) programs, according to an internal email seen by the Wall Street Journal. This move marks a significant shift in the tech giant's approach to promoting diversity and inclusion in the workplace.

The decision comes amidst a broader industry trend, with companies like Amazon and Meta also rolling back DEI measures in recent months. Conservative groups have been critical of these initiatives, arguing that they amount to discrimination against certain groups. As a result, tech companies are reevaluating their DEI programs to ensure compliance with changing legal and regulatory requirements.

Google first introduced DEI targets in 2009, aiming to increase hires from underrepresented groups by 30% by 2020. According to its latest 2024 diversity report, the company achieved this goal in 2022. However, the report also revealed that progress has stalled, with 5.7% of leadership positions held by Black employees and 7.5% by Latino employees, both figures remaining flat from 2023.

In response to the news, a Google spokesperson stated that the company remains committed to creating a workplace where all employees have equal opportunities to succeed. The spokesperson cited the need to review programs designed to promote diversity and inclusion, as well as comply with recent court decisions and executive orders related to DEI measures.

The move raises questions about the future of diversity and inclusion initiatives in the tech industry. As companies like Google, Amazon, and Meta scale back their DEI efforts, it remains to be seen how this will impact the industry's ability to attract and retain diverse talent. Furthermore, the shift away from DEI targets may have broader implications for the industry's reputation and social responsibility.

Google's decision to review its DEI programs also raises questions about the fate of its annual diversity reports. The company is evaluating whether to continue releasing these reports, which provide valuable insights into the company's progress towards greater diversity and inclusion. The reports have been an important tool for holding the company accountable and tracking its progress towards creating a more inclusive workplace.

As the tech industry continues to evolve, it remains to be seen how companies will balance their commitment to diversity and inclusion with the need to comply with changing legal and regulatory requirements. One thing is clear, however: the shift away from DEI targets marks a significant turning point in the industry's approach to promoting diversity and inclusion.