Gaming Industry Unites to Improve Accessibility with New Labeling Initiative

Max Carter

Max Carter

March 20, 2025 · 3 min read
Gaming Industry Unites to Improve Accessibility with New Labeling Initiative

The gaming industry is taking a significant step towards improving accessibility with the launch of the Accessible Games Initiative, a cross-industry effort aimed at providing clearer information about the accessibility features in games. Five major video game companies, including Nintendo of America, Microsoft, Electronic Arts, Google, and Ubisoft, have joined forces to develop and implement a new labeling system that will help gamers with disabilities make informed choices about the games they play.

The initiative, managed by the Entertainment Software Association (ESA), will see the introduction of 24 accessibility tags that will be displayed on digital storefronts and product pages. These tags will highlight specific features such as "large and clear subtitles," "narrated menus," and "playable with buttons only," among others, giving gamers a better understanding of a game's accessibility features.

The companies involved in the initiative will implement the tags on a voluntary basis, with the timeline for implementation determined on a company-by-company basis. According to Aubrey Quinn, ESA's senior vice president for communications, the companies are working with their respective departments to bring the tags to their consumers.

The initiative has also received support from other major players in the industry, including Sony Interactive Entertainment, Amazon Games, Riot Games, Square Enix, and Warner Bros. Games. While Sony is not a founding member of the initiative, it was involved in the development of the project.

The companies involved have expressed their commitment to improving accessibility in gaming. Enid Brown Nelson, director of product accessibility at Riot Games, stated that the company's accessibility team is building a plan to implement the tags, with the goal of making their games more welcoming to all players. Ubisoft's accessibility director, David Tisserand, said that the company is actively planning the integration of the tags into its product pages and will have more to share soon.

Microsoft's senior gaming accessibility research lead, Anna Waismeyer, confirmed that Team Xbox is working to implement the Accessible Games Initiative tags across titles, which will be available digitally in a variety of Xbox experiences.

The launch of the Accessible Games Initiative marks a significant step towards improving accessibility in the gaming industry. By providing clearer information about accessibility features, gamers with disabilities will be able to make more informed choices about the games they play, and developers will be encouraged to prioritize accessibility in their game development.

The initiative also highlights the growing importance of accessibility in the gaming industry. As the industry continues to evolve, it is essential that accessibility is prioritized to ensure that gaming is inclusive and enjoyable for all players.

With the Accessible Games Initiative, the gaming industry is taking a crucial step towards creating a more inclusive and accessible gaming experience for all players. As the initiative rolls out, gamers and developers alike will be watching with interest to see the impact it has on the industry.

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