The Federal Trade Commission (FTC) has launched an investigation into Uber over allegations that the ride-hailing giant violated consumer protection laws by automatically signing users up for its Uber One subscription service and making it difficult for them to cancel, according to a report by Bloomberg News.

The investigation, which was opened earlier this year, was prompted by customer complaints received by the FTC. Uber has responded to the allegations, stating that its cancellation process "follows both the letter and the spirit of the law" and claiming that customers can cancel their subscriptions in 20 seconds or less. However, the FTC remains unconvinced, and the probe is ongoing.

The FTC's investigation into Uber is part of a broader effort to crack down on companies with subscription services that make it difficult for customers to cancel. In October, the commission finalized a "click-to-cancel" rule, which aims to make it easier for consumers to cancel their subscriptions online. The rule, which could impact a wide range of industries, from streaming services to gym memberships, is already being challenged in court.

According to reports, the FTC attempted to reach a settlement with Uber in the days following Donald Trump's presidential election victory in 2016. However, Uber's lawyers reportedly characterized the proposed settlement as involving an "enormous monetary amount," suggesting that the company was unwilling to accept the terms.

The investigation into Uber's subscription practices has significant implications for the company and the broader tech industry. If found guilty of violating consumer protection laws, Uber could face significant fines and reputational damage. The case also highlights the need for companies to prioritize transparency and fairness in their subscription services, and to make it easy for customers to cancel if they choose to do so.

The FTC's investigation into Uber is a timely reminder of the importance of consumer protection in the digital age. As more and more companies move to subscription-based models, it is essential that regulators and lawmakers take steps to ensure that consumers are protected from deceptive and unfair practices. The outcome of this investigation will be closely watched, and could have far-reaching implications for the tech industry as a whole.