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Max Carter
Despite the economic uncertainty, entrepreneurship is thriving in the US, with an average of 430,000 new business applications submitted every month in 2024, marking a 50% rise from 2019. However, this surge in startups has created a new challenge: a shortage of accountants to maintain their books, file taxes, and perform related accounting work. With nearly 75% of CPAs expected to retire in the next decade and fewer graduates choosing accounting as a career, the industry is facing a significant gap.
Serial entrepreneur David Phillips has identified this gap as an opportunity to fill with his latest venture, Fondo. Founded in 2020, Fondo uses software, AI, and accounting experts to offer a bookkeeping platform specifically designed for startups and small- to medium-sized businesses. The platform operates on a subscription-based model and has already secured approximately 1,200 customers, reaching annual recurring revenue of $6 million and achieving profitability.
Fondo's customers include notable startups such as Eleven Labs, Karat, PostHog, Campus, and Limitless AI. According to Phillips, Fondo has saved its customers over $75 million in Delaware Franchise Tax and helped them receive over $16 million back from the IRS in tax credits. To further accelerate its growth, the company has recently raised an oversubscribed $7 million seed round led by Money Forward, a Tokyo-based fintech company, with participation from prominent investors such as Y Combinator, Motley Fool Ventures, and a16z Scout Fund.
The funding round values Fondo at $66 million, demonstrating the confidence investors have in the company's ability to address the growing need for accounting services among startups. Fondo is not alone in identifying this opportunity, as companies like Pilot, Digits, Finally, and Bench also provide accounting services to small and medium-sized businesses. However, Phillips believes Fondo differentiates itself by offering an "all-in-one solution" aimed at high-growth startups, combining financial and tax operations in one platform to simplify and reduce errors.
The company plans to utilize the funding to invest in products and automation, as well as build an AI agent for its internal team and customers. This AI agent will enable users to extract insights and analysis about their financial statements, accounts, cash flow, and more. Fondo currently has about 70 employees and is hiring across product, engineering, accounting, and other roles to support its growth.
Phillips emphasized that Fondo is focused on building a robust product that evolves with the needs of startups. This includes expanding its analytics and reporting capabilities, adding integrations with other tools that founders use, and enhancing its tax-saving options. The company is also exploring ways to support startups as they scale internationally, navigating the complexities of global compliance. With its innovative approach and commitment to addressing the accounting gap, Fondo is well-positioned to capitalize on the growing demand for accounting services among startups.
As entrepreneurship continues to rise in the US, the need for efficient and effective accounting solutions will only increase. Fondo's innovative approach and commitment to addressing this gap make it an exciting player in the startup ecosystem. With its recent funding round and strong traction, Fondo is poised to make a significant impact in the industry and support the growth of startups in the years to come.
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